Redesigning your website should take place every two to three years, but we know that is not realistic for both small-scale and large-scale businesses.
It is important that something encourages your website visitors to inquire with you. This is the reason why your website acts as your shopfront, and one needs to keep their digital game up.
When should you consider redesigning your website? We can run you down through time about when it is time to revamp your website.
Let us look at some of the signs your website is in need of a makeover:
- One of the most obvious signs that your website needs a revival is when it looks outdated and the design is lagging compared to other new websites.
With technology changing constantly, your website needs to keep up in order to get viewed on new devices and appear neatly.
Another thing that can date your website are the old photos from the 2010s or 2000s. One needs to keep updating their website with the latest quality pictures. - If your website’s bounce rate is steadily increasing with time, it may be time to consider why people are bouncing your website.
- When your website is not performing like it used to, you should know that it is time. Just like bounce rates, weakening performance can also be the reason one should redesign their website.
- If your rankings are dropping and your SEO efforts are not working on your old website, then you must give redesigning a try. When your website is likely loading slowly, has broken links, or is vulnerable to security processes, you should surely upgrade it.
What are the things you should consider?
- Content:
Not every blog you post will stay there, which is why when you start planning for your website redesign, you should try changing the existing content according to the latest way of writing that’s up-to-date.
- SEO:
It is essential to redesign your website from time to time so that its SEO rankings are maintained and the keywords, titles, and descriptions are not updated. You can always strategize your digital marketing plans to lessen the impact.
Here are some other tips to experience a seamless website redesign:
- Align marketing goals with business goals.
Your business needs to be marketed in order to match your goals, which is why one must consider how to achieve these goals and through what means they can be achieved.
If there is one key product or service that you would like to showcase to your audience, you should market it in such a way that it drives attention and gets noticed by your customers.
- Gather inspiration and references.
Study how your competitors upgrade their websites or observe websites that are similar to your business or in the same field. Get a layout of how they have incorporated their branding, tone, or design of their website.